Doughnut holes and differentiation20 Jan 2004
Well I went to the local doughnut shoppe for breakfast this morning. Same kind that’s in every stip-mall across the united states. Got a ham-and-cheese croissant and a cup of coffee. With the microwaved croissant they gave me a doughnut hole. I am not a big doughnut person but I suppose the gesture struck a chord with me. It made a mental impression on me; I will always remember this doughnut place as the place with the free doughnut hole. It set itself apart from the rest of the strip-mall doughnut shops. I guess all that differentiation stuff isn’t just for the fourtune 500.